NACDS Foundation Zika Prevention Campaign

The NACDS Foundation is responding to a call directed toward philanthropic and private entities from the U.S. Centers for Disease Control and Prevention (CDC) and the CDC Foundation to assist in efforts to protect at-risk populations most likely to be impacted by the Zika virus.

The Zika virus is spread to people primarily through the bite of an infected mosquito. Zika infection in pregnant women has been associated with fetal loss, serious and life threatening birth defects and other adverse outcomes. It is the first time U.S. health officials have faced a mosquito-borne infection that can cause serious birth defects. Public communication about Zika is proving to be unusually complex.

In Spring 2016, the Foundation announced an awareness campaign tailored toward families who may be at risk, urging them to talk to their physician or pharmacist about Zika prevention measures. Based on guidance from public health authorities, the awareness campaign initially was focused on messaging in Puerto Rico. Subsequently, in late 2016 and continuing today, the campaign has evolved into a radio interview tour in Texas, Louisiana and Florida with subject experts providing the latest information and urging people to speak with their physician or pharmacist about Zika prevention measures.

Additionally, a webinar open to all healthcare providers, led by speakers from the March of Dimes and University of Rhode Island College of Pharmacy is available on the NACDS education portal.

Helping to spread the word with the

ZIKA PREVENTION CAMPAIGN SITE

Public Awareness Messaging:
Puerto Rico Radio and Digital Messaging

The NACDS Foundation Zika Prevention Campaign complements laudable public health prevention efforts that have been underway since the beginning of 2016. The Foundation joined the effort in May 2016 with a Spanish-language radio broadcast, 30-seconds in length, which ran on three radio stations in Puerto Rico. A complementary digital messaging campaign ran on Spanish-language online platforms with links to CDC resources.


English / Spanish radio transcript

Public Awareness Messaging:
Texas, Louisiana and Florida Radio Interviews

Currently, the NACDS Foundation is conducting a radio media tour to raise awareness of Zika prevention. Representatives of the March of Dimes Foundation and the University of Rhode Island College of Pharmacy are serving as spokespeople in the interviews, which are focused on Texas, Louisiana and Florida. The radio tour builds on prior NACDS Foundation outreach tactics.

Zika Prevention Radio Interview on WENG-AM in Tampa Bay, Fla., with Dr. Jeffrey Bratberg

Zika Prevention National Radio Interview on the Valder BeeBee Show in Dallas, Texas, with Dr. Jeffrey Bratberg

Zika Prevention Radio Interview on KTIB-AM in the Bayou region of Louisiana, with Dr. Jeffrey Bratberg

How you can help

As Zika-awareness needs have evolved, and as the NACDS Foundation has adapted its initiatives to meet current needs, we invite you to join us! To learn more about sponsorship opportunities, please contact us at foundation@nacds.org or call 703-837-4278. Your donation can help convey the urgent message about the Zika virus.

Information about Zika

The CDC has posted information about Zika virus online for consumers and for health care providers. See the CDC website for the latest information on prevention, symptoms, treatment and much more.