The NACDS Foundation is responding to a call directed toward philanthropic and private entities from the U.S. Centers for Disease Control and Prevention (CDC) and the CDC Foundation to assist in efforts to protect at-risk populations most likely to be impacted by the Zika virus.
The Zika virus is spread to people primarily through the bite of an infected mosquito. Zika infection in pregnant women has been associated with fetal loss, serious and life threatening birth defects and other adverse outcomes. It is the first time U.S. health officials have faced a mosquito-borne infection that can cause serious birth defects. Public communication about Zika is proving to be unusually complex.
In Spring 2016, the Foundation announced an awareness campaign tailored toward families who may be at risk, urging them to talk to their physician or pharmacist about Zika prevention measures. Based on guidance from public health authorities, the awareness campaign initially was focused on messaging in Puerto Rico. Subsequently, in late 2016 and continuing today, the campaign has evolved into a radio interview tour in Texas, Louisiana and Florida with subject experts providing the latest information and urging people to speak with their physician or pharmacist about Zika prevention measures.
Additionally, a webinar open to all healthcare providers, led by speakers from the March of Dimes and University of Rhode Island College of Pharmacy is available on the NACDS education portal.
Helping to spread the word with the March of Dimes Foundation.